Global Business

Online marketing in also known as Internet marketing, Digital marketing, E-marketing, Web marketing and Search marketing. Online Marketing is a marketing of a product as like as traditional marketing in addition with advance approaches and advance marketing Strategy by which people can improve their business quicker and efficiently. Online marketing scopes worldwide market for business or it can be a local market too.

Business Models for Online Marketing

Online marketing is associated with many businesses models like E-Commerce: here business done directly it means that goods are sold to customers (B2C) or businesses (B2B) directly or it may be customers to customers (C2C). Local Online Marketing: It is an Online Marketing strategy in which small industries/companies utilizes internet for marketing purpose, in it social media marketing, and listing of business in local directories are used for promoting sales of business. Affiliate Marketing Model: here product is manufactured by a single entity and sold by other active sales company on the basis of share-in-profit, Affiliating marketing relationship come extremely by E-commerce.

One to one marketing approach:- In this approach marketer targeting user’s browsing the internet, marketer’s messages reaches to users, this approach is used in search marketing in it user will click on advertisement and it a pay per click method mean in each click the marketing company will earn revenue.

Specific interest appeal: In this marketing approach marketers are appealing a specific behavior like age group, gender, geography and climate rather than reaching a general broad demographic.

Geo-targeting: In online marketing Geo-targeting is method by which Geo-location is defined for marketing of goods.